Palma x Ellie
A special collaboration bringing art and everyday essentials together, where every piece tells a story.
A colorful cushion featuring a playful elephant illustration surrounded by a vibrant tropical jungle, with earthy tones and bright botanical details.
Palma was founded in Cairo in 2016 with a simple idea: to create contemporary fashion inspired by the richness of North African art and culture. What began as a small local brand has grown into an international community with stores across Egypt, Morocco, and Spain, while remaining true to its roots. We design timeless clothing, accessories, and lifestyle pieces that blend artistic expression with everyday wear, celebrating craftsmanship, storytelling, and thoughtful design. Every collection is an invitation to carry a piece of our culture into modern life, creating products that feel personal, distinctive, and made to last.
